We have got huge experience in Managing BTL events and promotions. We provide cost effective solutions to our clients for all types of BTL activities. We help you promoting and managing your brand identity to the whole world. These solutions are custom made and cost effective.
“ Below-the-line” promotions or even called as non-media advertising are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.BTL is a common technique used for "touch and feel" products.
We at kamakazi provide you with BTL advertising which is less conventional than the usual specific channels of advertising to promote products, services, etc.Below the line sales promotions is the most effective, efficient and short-term incenti:ves.
Some of the ways by which we at kamakazi do BTL (below the line) promotion includes activities like:
Door-to-door marketing is one of the most common forms of below the line advertising and takes selling to a personal level. We at kamakazi provide you with highly trained sales staff who knows how to build the healthy customer relationship.
Direct-mail campaigns are professionally designed, and copywriters should be hired to create such messages that your intended customer's can't ignore.
Exterior location marketing is a method which includessandwich-board style promotions or even dressing up the employee in a costume to draw more attention to the location.
Other than these exhibitions, sponsorship activities, direct mail, public relations and sales promotions like giving freebies with goods, trade discounts given to dealers and customers, reduced price offers on products, giving coupons which can be redeemed later etc.
BTL is the most economical and easiest way to reach the masses and target large audience.